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Promotions refer to marketing activities and strategies designed to increase awareness of a product, service, or brand, and to drive sales or engagement. They can take various forms, including discounts, special offers, contests, events, and advertising campaigns. The primary goal of promotions is to attract customers, encourage immediate purchases, or boost interest in a specific item or service. Promotions can be temporary or ongoing and often utilize multiple channels such as social media, email, in-store displays, and traditional advertising to reach a target audience. Ultimately, promotions aim to enhance the visibility of offerings and incentivize consumer behavior to generate revenue.
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